T-Mobile x MLB All-Star

Event: MLB All-Star Week 

Bellevue, WA

THE MISSION

T-Mobile needed dynamic content coverage during MLB All-Star Week to shine a spotlight on their latest technological innovations—ranging from enhanced fan experiences to future-facing wireless solutions. The goal was to create captivating visuals that would resonate with both internal stakeholders and public audiences, while positioning the brand as a forward-thinking leader at the intersection of sports and technology.

OUR ROLE

QD Studio was brought on board as the creative production team tasked with documenting the full scope of T-Mobile’s engagement during MLB All-Star Week. Our mission included capturing the energy of the event, the interactivity of T-Mobile’s activations, and creating a cinematic spotlight on their exclusive sit-down with Hall of Famer Edgar Martinez—all while ensuring alignment with the brand’s high standards of storytelling and polish.

THE EXECUTION

We took a multi-camera, agile production approach to filming high-energy on-site content across several core touchpoints. From branded investor activations and immersive fan experiences to custom-shot B-roll and live audio setups, our team worked seamlessly within the dynamic environment of All-Star Week.

We captured:

  • B-roll of T-Mobile’s investor activations and product showcases

  • Engaging moments with fans and event-goers interacting with the T-Mobile experience

  • Cinematic footage of brand installations and environmental storytelling

  • A sit-down interview with Edgar Martinez on baseball’s evolution and tech’s growing role in the sport

All footage was edited and color-graded with a fast turnaround, ensuring T-Mobile could use the assets throughout the event and for post-event distribution.

KEY MOMENTS

  • Edgar Martinez Interview: A sit-down interview with the MLB legend discussing the evolution of the game and how T-Mobile’s tech is shaping the future of fan engagement.

  • Investor Showcase Coverage: Filmed sleek, professional coverage of T-Mobile’s activations for stakeholders, focusing on product demos and innovation highlights.

  • Immersive Brand Experience: Captured the look and feel of T-Mobile’s installations, conveying energy, emotion, and design through motion-rich visuals and thoughtful composition.

RESULTS

  • Internal use in T-Mobile’s investor communications

  • Shared with media partners during All-Star Week

  • Contributed to the brand’s positioning as a forward-thinking tech leader in sports