RVC3
THE MISSION
To create an emotionally driven launch campaign that not only introduced RVC3’s first clothing line, but also captured the deeper narrative of transformation, identity, and the symbolism behind crossing into a new chapter
OUR ROLE
QD Studio led the full creative execution—from conceptual development to final production. We developed a cinematic short film-style video and photography campaign that centered around the idea of a door as a portal: a visual metaphor for growth and change, inspired by the founder’s connection to Zanzibar.
THE EXECUTION
We produced a visual campaign that included:
A narrative video featuring a fictional therapy session where the protagonist reflects on recurring dreams of a familiar door
A cinematic transition into the model walking through the door wearing RVC3 pieces, symbolizing transformation
Still portraits and lifestyle shots showcasing the collection
Audio design, ambient music, and stylized voiceover to heighten emotion
The shoot took place across natural and urban backdrops to represent both roots and modern identity. Every shot was designed to reinforce the themes of transition, identity, and unity.
KEY MOMENTS
Therapy Scene: A powerful scripted dialogue exploring the meaning of the recurring dream
Zanzibar Symbolism: Cultural references and subtle nods to the founder’s heritage
The Door Sequence: A symbolic passage from past to future—styled with RVC3’s collection
RESULTS
Used as the brand’s primary launch video and visual identity
Shared across Instagram, website, and launch announcement posts
Sparked conversation and connection within the RVC3 community around identity and purpose